SANDRA GAITAN ESTRADA
PROFESSIONAL
UPSALA GALCIER, ARGENTINA, 2016
WORK EXPERIENCE
August 2017, Present,
Tampa, Florida
Student engagement leader
Interacted and engaged with international students promoting conversation and language learning. Organizing activities that take place weekly and involve various socials and parties, festivals, museum and theme parks visits, and more
COMMUNITY DESK MAIL CLERK AT USF
May 2017, Present,
Tampa, Florida
Assist student residents with everything related to mailing office, mailboxes and housing
INTO USF STUDENT LEADER
April 2017, Present,
Tampa, Florida
Student Leader Orientation Team Leader,
INTO USF Orientation helps students feel comfortable, while learning about the program, classes and campus activities
SIGRIST & SCHAUB S.A.
Two seasons of three months working in 2014 and 2016,
St Prex, Switzerland
Organized and managed the logistic of production distributed by the company
PLASTIPACK S.A.
Three seasons of two months working in 2007 and 2009.
Bogotá, Colombia
Logistic and organization of plastic bags produced by the company
INTO USF STUDENT ENGAGEMENT AMBASSADORS
LAC LEMAN, GENEVA, SWITZERLAND, 2017
INTERNSHIPS
FLORIDA DREAM CENTER
October 2016 to April 2017
Managed social media accounts (Facebook, Twitter, Instagram), created posters and campaigns in Spanish and English for five different events.
All the posters were created using Photoshop.
Florida Dream Center is a tax-exempt nonprofit organization, providing a broad array of human services in the community. FDC services include recovering and restoring sex trafficking survivors, feeding the hungry, helping the homeless, improving the community through Adopt-A-Block, addiction recovery, ministering to those imprisoned, and bringing other organizations and services in the community together for a common goal.
With: Martina Beda
Thanksgiving Campaign
Christmas Campaign
Saint Valentine's Campaign
International Women's day Campaign
Easter Campaign
COMMUNICATIONS INTERNSHIP AT USF MUMA COLLEGE OF BUSINESS
May to Nov 2018
- Managed and tracked USF Muma social media accounts from Sysomos, created dashboards that tracked social media analytics and engagement.
- Designed posters using Adobe (Photoshop, InDesign and Illustrator)
- Created videos using Animoto and iMovie
- Used Constant Contact to create HTML email blast and updated lists, reviewing metrics such as open rates, click-through rates, and determining if messages need to be tweaked to improve attendance at key events
- Helped plan and organized the Executive Advisory Council meeting; (created name tags, called guest to confirm their attendance and helped with the room set-up)
- Wrote a feature story for the college general newsletter and website
- Helped with the organization and planning of the annual scholarship luncheon (created posters, organized table seating charts and name tags and helped with the room set-up)
Feature story - Gabriel Rodriguez
Gabriel Rodriguez, High-Achieving Business Student Focused on a Career in Medicine
TAMPA (August 29, 2018) -- Gabriel Rodriguez grew up in a family of doctors and his dream always has been to follow the family tradition. Although he knows his future lies in medicine, he wound up majoring in finance. Here's why:
He had spoken to more than 100 doctors over the past several years, asking them what they wished they knew before going into medical school or after their residency. Their answers surprised him. They weren't so much about the costs of malpractice insurance or the emerging medical specialties.
"Most of the doctors I talked to told me they wished they knew how to run a business before opening a private clinic," he said.
So, Rodriguez embarked on a path that would take him to that place where both business and medicine exist.
He enrolled in the University of South Florida's Muma College of Business as an undergraduate and majored in finance. He became a part of the elite Applied Securities Analysis class, in which he and his classmates researched real stocks and made recommendations to the Student Managed Investment Fund advisory board, made up of real brokers and advisors, who invested real money into those stocks. The class was made up of serious students, intent on making a career of investing, financial advising or asset management.
"I always felt that I was the only one in my class who never dreamed of working for a big financial company," he said. "I always had medicine in the back in my mind."
Rodriguez's path at USF was, at times, not that smooth. Initially, he struggled until the fall of 2006 when he made it his goal to become the best in his class.
"I realized that I was barely trying to get good grades," he said. "It was unacceptable that I was getting Bs on basic classes such as Principles of Finance."
When he realized, he needed to be the best student to fully achieve his goals, he became more focused and his star began to rise. He dedicated himself to his classes and worked as hard as he could to know everything he needed to know to run a successful business.
Rodriguez graduated this spring with a bachelor's degree in finance and immediately enrolled in the MBA program. Medical school was still the ultimate goal, but for now, he needed to put the finishing touches on his business education.
He also tutors USF students in finance, investments and advanced investments and financial statement analysis.
"In 20 years, everything will be normal," he said. "I will be a doctor who owns a medical practice."
Social media posters
Facebook and Twitter posters:
Instagram posters:
Social media tracking- Sysomos
NEW YORK CITY, USA, FLOOR 102 OF ONE WORLD BUILDING
PROJECTS
Public Relations Plan for the Humane Society
The Humane Society of Tampa Bay has been raising money for a new facility. They hold events and accept donations to raise this money. Our goal is to increase more community awareness to increase the amount of donations the HSTB is receiving. Through our tactics we can have a bigger reach in the community and encourage community members to come to events or donate. Creating a press release is a huge way to raise awareness of events within the community, putting HTSB in the media is a major way we created awareness. Social Media posting is also a pertinent to our campaign due to the diversity of the Tampa Bay area, this ensures that our information is reaching our audience. We created the Tam-paw Art Event to bring in our audience from all around the community, holding a meet and greet with Nicole Guerriero would help bring in a large amount of people to help influence them to donate and adopt.
National Geographic Channel brand change - Case Analysis
Last fall 2016 National Geographic Channel marked the turning point for the network. The brand announced their latest rebrand in history at the top of One World Observatory in NY. National Geographic Channel provided what people had come to expect from the bran; quality, distinctiveness and smart content that’s also entertaining.
Timed to the announcement of the rebrand was the premiere of their new series MARS, the first manifestation of the new programming strategy.
We heard countless times: “National Geographic has five premieres at Tribeca?” Normally a film producer such as The Weinstein Company has five premieres there. National Geographic Channel had to shake off the skepticism of comments like that and stick to their plan. On the other hand, just the presence they had at events like Tribeca got people to notice their efforts. It was part of everything they did in April 2016 to change perception of the brand.
As PR professionals we analyzed every of the points that the National Geographic Channel developed during its rebranding. From its key publics, objectives, tactics to their own and public evaluation.
My Favorite Uber Driver - Project Campaign
Uber is a revolutionary company that upended a stagnant industry. The ride sharing industry is expected to grow significantly over the next 5-10 years. They have dominant market share not only in the U.S. but also the world. Then why can’t they stay out of the news for negative press.
As Public Relations and Advertising Agency we identified a business challenge and developed an advertising campaign to address and solve the business goal. In a hypothetical case we were hired by Uber’s new CMO. and developed the idea of "My Favorite Uber Driver", to protect the drivers and clients meanwhile creating a friendly relationship for the app users.
Trying to define what love is, can be one of the most complicated questions. Love is complex, fascinating and contradictory at the same time. It is impossible to define love in one word, everyone understands love differently, however, everyone dreams about their perfect love.
There are 7 billion people in the world, people that have different customs, people that grew up in different conditions, people that see the world from a different perspective and learn about life from different examples, people that believe in different theories about the world. Because there are so many people all over the world searching for that fairy tale love story, it is hard to imagine that all soul mates already live near each other. However, many people are brave enough and decide to deep dive into a formal long-distance relationship.
Many people tend to judge those braves who decide to live in a long-distance relationship but very few people take the time to understand how difficult can be to love someone that lives in a completely different state, country and even in a completely different time zone. Love has always been complicated but yet fascinating, love has no borders or schedules, love is the purest and most wonderful feeling that a person can feel and experience. Deciding to jump into a long-distance relationship can be one of the most complicated decisions of a person, but can be one of the best decisions a person can make.
To have a successful long-distance relationship it is important to learn how to take time to put things into perspective, and not only focus on the bad, but allow to see the relationship as a new adventure and a life commitment. There are things over which we have complete control, things over which we have some but not complete control and there are things over which we have no control at all. Fortunately, or unfortunately, falling in love is one of those things over which we have no control at all, love just happens.
Juan Marin has been in a long-distance relationship for the past three years, he says that being in a long-distance relationship has been one of the biggest challenges of his life but it is a feeling that he cannot describe with words; “when I look at the eyes of my girlfriend I feel that I am flying above the clouds, I feel that I am completed.” Even though studies show that only 60% of all the long-distance relationships manage to have a healthy and long relation; the perfect long-distance relationship is about finding the perfect balance between daily life and relationship life.
A long-distance relationship is based on trust and communication, those two things, as Marin mentioned, are the most important qualities of a healthy and lasting relationship. Love is not only something physical, it is a lot more than only physical attraction and good looking. Even though chemistry and physical attraction between a couple is important, it is not the most important part of it; friendship, tolerance, and comprehension should be the base of any romance and specifically of a long-distance one. When finding the right person to love, that person that complements you and inspires you, distance is not an impediment to dive into it.
Falling in love is a mix of feelings, it is very common to feel scared, to feel different and many people will may even start to experience things that were never felt before. But falling in love with someone that compliments each other’s’ souls is the best thing that can happen to any human being. When it comes to love, everyone should trust its feelings and follow its instincts, before thinking too much about it. There is nothing more extraordinary than loving someone, spending time with a person we love, specifically with the person we are in love with is one of the best feelings a person will ever experience.
Fortunately, for those who are currently in a long-distance relationship, we currently live in a globalized society, where everything is getting closer, everything can be found online and moreover everything can be sent and done immediately. Long-distance romances are getting easier when thinking about communicating with each other, we are 24/7 online and able to respond to texts and calls. Times have changed and it is not like it was some years ago when couples had to wait all week until the postman came with love letters from their significant other.
The Sustany® Foundation - Catch the Buzz
Press release:
FOR IMMEDIATE RELEASE Contact: Andrea Cheney
Email: andreachoney@yahoo.com
Phone: 813-507-1111
Web: info@sustany.org
The 11th Annual Sustainable Buzz
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We want to make a change, and we need young business professionals like you that want to enjoy a night out while helping raise money to sustainable projects.
Tampa, Fla. (Sep. 30, 2018) - For 11 years, the Sustany® Foundation has been hosting the Catch the Buzz event at the Tampa Riverwalk by the Straz Center of the Performing Arts. This year we have the pleasure to invite you, on Thursday Nov. 15 to our yearly grand celebration, 6:30 p.m. general admission and 5:30 p.m. VIP.
The non-profit organization, Sustany® has always been promoting sustainability, improving the quality of life and aims to preserve a unique environment. Every year the foundation celebrates a unique event that exposes sustainable businesses, local restaurants and live entertainment, while enjoying spirits, craft beers and wines.
This upcoming Buzz, together the usual live music and local restaurants will be presenting an eco-friendly pop-up shop a trash-to-treasure fashion show and live music. General admission tickets are $50 per person, $90 per couple and VIP tickets are 150 per person, 250 per couple. Tickets can be found online at the following link https://www.eventbrite.com/e/sustainable-buzz-tickets-48466973021 .
About the Sustany® Foundation
The Sustany Foundation, founded in 2007, supports all things sustainable in Tampa Bay by sharing best practices in environmental stewardship while promoting economic prosperity. The Foundation connects and collaborates with the like-minded to preserve and enrich Tampa Bay’s quality of life now and for the future. For more information, please visit Sustany.org or call (813)507-1111.
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Backgrounder:
The Sustany® Foundation
1414 W Swann Ave, Suite 100
Tampa, FL 33606
813-507-1111
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About Sustany® Foundation:
The non-profit organization, Sustany® Foundation has always been promoting sustainability, improving the quality of life and aims to preserve a unique environment. One of the main goals of the organization is to promote the economic prosperity in the Tampa Bay area, while improving the human health and foster collaborative learning.
Mission:
“The mission of the Sustany® Foundation is to enhance the quality of life of the Tampa Bay community by promoting sustainability.”
Vision:
The non-profit organization Sustany® Foundation was founded in 2007 and since then is supporting sustainability through many different programs. Most programs are concentrated in environmental stewardship, advance economic prosperity, social responsibility and education. The organization strives to be the leading facilitator of sustainability in the Tampa Bay community with different strategies that help in the effective and aggregation and investment of resources in the community and its future. The organization supports innovative community projects that help the community and the environment in the Bay area. And usually partners with existing organizations whenever possible to leverage resources and avoid duplication of effort.
Catalyst for Sustainability:
The non-profit organization serves as a resource pool and gathering place for people interested in advancing sustainability in Tampa Bay. Sustany® facilitates the exchange of resources and ideas related to the organization’s mission while providing a bridge between stakeholders, supporters through joint events and speaking opportunities
Media Contact: Andrea Cheney, Board Chair, President andreacheney@sustany.org
Fact Sheet: The Sustany® Foundation
The Sustany® Foundation
1414 W Swann Ave, Suite 100
Tampa, FL 33606
813-507-1111
​
About Sustany® Foundation:
The non-profit organization, Sustany® Foundation, founded in 2007, has always been promoting sustainability, improving the quality of life and aims to preserve a unique environment.
Mission:
“The mission of the Sustany® Foundation is to enhance the quality of life of the Tampa Bay community by promoting sustainability.”
Memberships:
Membership of the Sustany® Foundation includes a charitable contribution to support the organization’s social and sustainable efforts. There are seven different membership levels. (Click here to join Sustany® and become a member).
Mailing list:
The Sustany® Foundation has an occasional email list that includes announcements about programs, events and other news. (Click here to subscribe).
Events:
Sustany® Foundation has four main events: The Sustainable Buzz, Sustainable Business Awards, Green Drinks and David Island Seaplane Basin .
Donations:
As a local nonprofit organization, Sustany®’s success in promoting and funding innovative community projects that enhance the natural and cultural aspects of Tampa Bay, relies on your support. Please consider supporting Sustany® with a donation today! (Click here to Donate and Support the organization)
Columbia Restaurant Documentary
Wedding planning
New York City Poster
Created an Illustrator poster with a picture of the Brooklyn Bridge taken by me
Photoshop mashup
Cropped a person from one photo and place it in another using Adobe Photoshop
